Holiday season in peril: Disruptions could leave shoppers, retailers disappointed

As supply chain disruptions have gone mainstream in 2021, it has had an immediate impact on the shopping plans of Americans heading into the holidays. A recent parcelLab survey found that 50% of U.S. consumers plan to have their 2021 holiday shopping completed by Cyber Monday – the unofficial kickoff of the e-commerce holiday shopping season.

The Holiday 2021: Consumer Preferences and Expectations survey, conducted in partnership with third-party research firm YouGov, also found that 5% had already completed their shopping; 12% said shopping would be done by Halloween; and 33% would be finished by Cyber Monday.